BUS 315

Consumer Behavior

Bethel University · UGRD · Fall 2026

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Applications of contemporary behavioral sciences to problems of the consumer in the marketplace. Emphasis is placed on analyzing the decision-making process of the consumer as the ultimate buyer of products and services. Prerequisite: BUS 302 or permission of the instructor.

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Class #bethel_3-BUS315Fall 2026UGRD3 credits
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