• Public Relations Writing and Strategies

Catalog description

Explores techniques for conducting research and writing within key public relations contexts. Essential writing skills and strategies needed to perform a variety of projects in the public relations profession, including biographies, press releases, fact sheets, backgrounders, newsletters, brochures, pitch letters, speeches, feature stories, and social media posts. Prerequisites: COM 248 and COM 249 or Consent of instructor. Offered: Spring, even # years.