BUSN 645

• Marketing Management

Bethel University · UGRD · Fall 2026

1 section

Catalog description

Evaluation of market research and effectiveness of various marketing strategies. Analysis of emerging trends that influence marketing strategy decisions. Integration of the impact of globalization on international marketing practices. Distinguish between ethical and unethical marketing practices. Application of marketing concepts in light of a personal faith and the Christian worldview. Prerequisites: LEAD 607 or LEAD 611 .

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Class #bethel_2-0356Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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