BUS 324

• Consumer Behavior

Bethel University · UGRD · Fall 2026

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A systematic examination of the behavioral, economic, cultural, and systemic factors that influence the behavior of the consumer. Students read relevant research in consumer behavior and design and complete a series of projects exploring major course topics. Prerequisites: BUS 220 . Offered: Fall, Spring.

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Class #bethel_2-0291Fall 2026UGRD4 credits
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