• Global Marketing

Catalog description

Study of marketing concepts and decision-making processes relative to individuals and firms engaged in the global marketplace. An examination of key strategies of global marketing and mission-critical variables including cultural distinctives, role of language and values, politics and laws, pricing norms, product values, and promotional environment. Prerequisites: [ GES 130 ; GES 160 or GES 149 ]; Contemporary Western Life and Thought (L) course or World Cultures (U) course and BUS 220 . Offered: Fall, Spring.