BUS 203Sports Marketing

Bergen Community College · 3 credits · UGRD

Catalog

This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities.

Recent sections

Fall 2026 · 1 section

Section	Days & time	Location	Instructor
W099Class #32530-BUS-203-W099	(Asynchronous Lecture)09-02-2026-12-21-2026	Not published	Hannon, K
W099 notes: Fully online, with no scheduled virtual meetings. NO class meeting times are posted. Location ONLINE Add'l Info https://bergen.edu/online