Advanced Public Relations Campaigns

Catalog description

This course creates a real-world learning environment that engages students in the research, planning, implementation, and evaluation of public relations through a intensive client-based project. Through the course, students learn how to strategically plan a campaign, implement a campaign, and make adjustments in the midst of a campaign. Emphasis is also placed on the ethical and social responsibility of communication actions and the opportunity to create positive change for a client-organization and it’s stakeholders. Repeatable up to 6 credit hours.