MKT 4750

Strategic Marketing Management

Belmont University · UGRD · Fall 2026

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Senior standing and completion of twelve hours of marketing courses. A capstone course for marketing majors that deals with the strategic market planning process. Topics include SWOT ANALYSIS, the strategic planning process, and the development of a marketing plan. This course normally involves a major project.

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Class #belmont_2-MKT4750Fall 2026UGRD3 credits
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