MBU 3620

Marketing of Recorded Music

Belmont University · UGRD · Fall 2026

1 section

Catalog description

A study of the theories and techniques used in the marketing of recorded music by major and independent labels and artists to consumers. Topics include market structure and analysis, distribution methods, promotional strategies, charts, airplay, pricing, research and legal issues specific to entertainment marketing.

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Class #belmont_2-MBU3620Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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