Fashion Business Innovation

Catalog description

Students will conceptualize, develop, and execute an innovative fashion business or brand initiative that demonstrates strategic thinking, market awareness, and professional-level execution. The course emphasizes research-informed decision-making, creative problem-solving, and the integration of design, marketing, and financial strategies. Students will produce a portfolio-ready project, including a business plan, marketing strategy, product or collection development, and professional presentation, culminating in a public or industry-facing pitch that highlights their innovation and readiness for professional practice.