Creation, Direction & Strategy

Catalog description

Junior standing or completion of foundational creative and/or marketing courses (recommended) This course prepares students to lead the conceptualization, development, and strategic execution of creative projects and brand initiatives. Emphasizing the integration of design, marketing, and branding, students learn to define a creative vision, develop cohesive brand identities, and implement strategies aligned with business objectives and audience engagement. Instruction covers creative direction, campaign planning, market positioning, and messaging strategies, enabling students to translate ideas into actionable, high-impact initiatives. Through hands-on projects, collaboration, and case studies, students gain the skills to strategically manage creative work, guide teams, and communicate brand value across multiple platforms.