Crowdfunding

Catalog description

Recent developments in crowdsourcing and microfinancing have fundamentally changed the landscape of funding social and entrepreneurial ventures. Technological advancement has enabled the rise of countless platforms for raising capital, and awareness, about start-ups and social ventures. In addition to providing funding, these platforms also enable entrepreneurs to market their venture, validate their target market, and collect data that may be used to enhance their strategic position. This course introduces the basic concepts underlying crowdsourcing and microfinancing, and provides a foundation upon which students can launch and fund their own nascent ventures. In addition, it provides students with the abilty to sythesize notions of customer discovery, product development, pivoting and funding an entrepreneurial start-up.