ETM 4400

Consumer Research in the Entertainment Industry

Belmont University · UGRD · Fall 2026

1 section

Catalog description

A study of how consumer research is conducted and used in the entertainment industry emphasizing design, execution and reporting of syndicated data used by radio, television, record labels and movie studios. Additional topics covered include survey and focus group research, questionnaire design, and report writing. Course formerly listed as CEI 4400.

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Class #belmont_2-ETM4400Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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