Creativity, Sustainability and

Catalog description

This course covers promoting and marketing an entrepreneurial idea from its inception to the marketplace. The course is designed for exploring the unique marketing strategies required to exploit entrepreneurial opportunities. It will also focus on issues surrounding companies with high growth potential, an interest in sustainability and the creativity needed to develop innovative marketing for these environments. Prerequisites for MSM program only: MSM 500, MSM 510, MSM 520, MSM 610, MSM 620, and MSM 630.