Intro to Entrepreneurship

Catalog description

This course introduces business and non-business students to entrepreneurship and the entrepreneurial process and explores its significance in the competitive global economy. Students will examine the characteristics of an entrepreneur and the skills necessary to identify opportunities in the marketplace. They also will explore creativity and innovation as key components driving success not only in new ventures, but also in existing organizations. Other topics include forms of business ownership and the importance of a business plan in directing a new company and attracting investors.