Internet Marketing

Catalog description

This course examines the nature, characteristics, and culture of the online environment to understand, develop, and implement marketing strategies and tactics for conducting effective online commerce. Emphasis is on the hardware/software tools necessary for Internet-based commerce, market segmentation identification, product development, pricing, direct marketing, global marketing, and the methodology to execute marketing strategy in a computer mediated environment. Prerequisite MBA 500. Prerequisites for MSM program only: MSM 500, MSM 510, MSM 520, MSM 610, MSM 620, and MSM 630.