Internet Marketing

Catalog description

This course explores digital marketing strategies and tactics. Through the course, students will learn how to construct a digital strategy and relevant campaigns that align with broader business goals. We'll learn how to leverage key digital marketing tactics and discuss the evolving nature of this space. Students will gain deeper knowledge of buyer personas, customer journeys, the digital commerce funnel, UX, effective website design, conversion rate optimization, paid media, organic social, email marketing, marketing analytics, and how generative AI fits into the landscape. The course focuses on both business-to-consumer (B2C) and business-to-business (B2B) markets.