HLTH 332Branding & Promotions in Hlth

Catalog

This course is designed to address the basic goals and principles of effective branding and promotions programs in health care, long-term care, and senior living organizations. It includes the application of various strategies to enhance facility census, staff recruitment, and payer mix efforts. The course also examines how health care, long-term care, and senior living organizations evaluate customer needs and organizational needs to craft effective strategies for success.