MKT 4360

Customer Analytics

Baylor University · UGRD · Fall 2026

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Catalog description

Prerequisite(s): MKT 3330 or QBA 3305; only open to BBA students. This course will enable students to: apply basic skills in data manipulation and visualization using various software packages, analyze customer data with the help of different statistical tools and techniques and use the findings from data analyses to make managerially relevant marketing decisions anchored in Customer Analytics. BBA students must have a declared major to enroll in this course.

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Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

01

FullSeats: 24/24 seats Last recorded: Aug 9, 2026, 6:34 AM
Class #42444Fall 2026UGRD3 credits
0 available24 enrolled24 capacity3 waitlist
Days & times
TR 1230PM-0145PM
Meeting dates
Aug 24 – Dec 9
Location
FOSTER 327
Instructor
Morris George
Details checked 4 hours agoSeats checked 4 hours ago
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