Digital Marketing

Catalog description

Prerequisite(s): MKT 3330; only open to BBA students. This course is designed to provide a well-rounded overview of digital marketing strategies.  A major focus of the course will be in the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including search engine optimization, social media sites, content development, email and emerging technologies, among other digital based topics.  Particular focus will be given to creation of content, management of campaigns, engagement with consumers, and measurements of success for digital marketers.