MKT 4321
Promotion Campaigns
Baylor University · UGRD · Fall 2026
1 section1 open now
Catalog description
Prerequisite(s): MKT 3320; only open to BBA students. A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total marketing mix. Students apply research techniques to target audience identification, media planning, and creative execution. A complete campaign will be designed for a specified client. BBA students must have a declared major to enroll in this course.
Sections
Current meeting, instructor, credit, and enrollment details
01
12 openSeats: 7/19 seats Last recorded: Aug 9, 2026, 6:34 AMClass #50709Fall 2026UGRD3 credits
12 available7 enrolled19 capacity0 waitlist
- Days & times
- MW 0400PM-0515PM
- Meeting dates
- Aug 24 – Dec 9
- Location
- FOSTER 117
- Instructor
- Tyrha Lindsey
Details checked 4 hours agoSeats checked 4 hours ago
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