JOU 3367

Principles of Advertising & PR

Baylor University · UGRD · Fall 2026

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Catalog description

Prerequisite(s): C- or higher in JOU 2303 or JOU 3372 or consent of instructor. Professional communication principles applied in contemporary public relations and advertising concepts. Theory, history, and practice of public relations and advertising, including persuasion, evaluation of public opinion, and the planning, implementing, and evaluating of public relations and advertising programs.

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01

FullSeats: 18/17 seats Last recorded: Aug 9, 2026, 6:34 AM
Class #46701Fall 2026UGRD3 credits
-1 available18 enrolled17 capacity2 waitlist
Days & times
MW 0230PM-0345PM
Meeting dates
Aug 24 – Dec 9
Location
CASTLW 245
Instructor
Kim Patterson
Details checked 4 hours agoSeats checked 4 hours ago
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