Strategic Management

Catalog description

Prerequisite(s): FIN 3309 or FIN 3310, MKT 3305, MGT 3305 (or AS 3301 or MILS 3301), and MGT 3325; may not be taken for graduate credit; only open to BBA students. An integrative capstone course in which materials and techniques are drawn from many disciplines. Areas examined in the course include strategy formulation, implementation, and control from the perspective of the manager. Specific themes throughout the course include interpretation of mission, goals and objectives; competitive analysis, matching the strategic direction of the firm to the organization structure; and the interface between strategy and employees. All topics are explored from both domestic and international firm perspectives. BBA students must have a declared major to enroll in this course.