MARKETING MANAGEMENT

Catalog description

This course presents the foundational elements of marketing strategy and execution. The course has an emphasis on customer focus and competitor analysis to drive revenue growth aimed at meeting customer needs through marketing best practices. Readings and case studies in marketing ethics are integrated with a comprehensive survey of marketing theory and techniques. To provide hands -on experience, the students will be exposed to simulations. Prerequisites: ACCT 501 or equivalent, STAT 530 or equivalent.