GLOBAL MARKETING STRATEGY

Catalog description

Global Marketing Strategy is part of an overall strategy to help students learn how to expand a business in new markets across the world. Global Marketing Strategy will help students assess opportunities, create value, and manage risk. In this course, we will examine the economic, political, demographic, sociocultural, and technological factors driving change. Students will examine different approaches to marketing in different countries: messaging advertising, PR, as they will be different for different markets.