ADVERTISING AND DIGITAL MARKETING

Catalog description

This course focuses the essential promotional element of advertising with specific emphasis on the use of digital marketing at both strategic and tactical levels, including such topics as e-Commerce, artificial intelligence (AI), e-CRM (Digital Customer Relations Management), search engine marketing (SEM), search engine optimization (SEO), interactive marketing, retargeting, mobile advertising and social media. The course takes a practical approach, offering hands -on experience with key digital marketing tools and techniques..