MKTG 350

MARKETING RESEARCH

Ave Maria University · UGRD · Fall 2026

1 section

Catalog description

The market research process involves designing, conducting, and using marketing research studies. This course provides extensive coverage of the components of a market research project, qualitative research, survey and experimental designs and data analysis with statistical software packages. Prerequisites: MKTG 200, C or higher in STAT 230.

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Class #ave_maria-0016Fall 2026UGRD4 credits

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