CORPORATE NARRATIVE AND STORYTELLING

Catalog description

This course investigates the role of narrative in advancing an organization’s mission, shaping organizational culture, and mitigating conflict or crisis. When compared with governance by policy and procedure, narratives offer a compelling alternative to creating an ethical, enriching work environment. Special attention will be paid to way that metaphor can open stakeholder perception to alternative possibilities for deliberation and action. Students will analyze specific examples of corporate narratives, write brief reflection papers, and give presentations that demonstrate their understanding of course material.