BUSINESS COMMUNICATION

Catalog description

This course is intended to introduce students to the world of business and to provide students with the skills of business writing and speaking. Students learn how to write effective and concise letters and memos in a business context; prepare informal and formal reports; proofread and edit copies of business correspondence; and use communications technology. Students also learn the principles of effective spoken business communication, including anticipating audience reaction, mitigating nervousness, and the appropriate use of presentation technology; they also learn the skills for making a persuasive case for a controversial position and/or a sales presentation that persuades a customer to buy a product or service. Cross - listed with BUSN 200