Special Topics in Business Marketing and Marketing Management

Catalog description

Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. This course may be repeated or taken concurrently if topics and learning outcomes vary. Collegiate Experiential Learning - This course is designed for students to participate in educational activities in destination cities. Students will gain experience in the industry with emphasis in fashion, marketing, retail, sport and entertainment, international business and finance, or hospitality and culinary arts. The class will meet both in Austin and destination cities. The student is required to pay for the cost of the trip plus tuition. Digital Marketing Analytics - Digital Marketing Analytics focuses on how appropriate data can be effectively used to plan and continually refine a company's digital presence to enhance marketing their products. Because the field is rapidly changing in terms of the tools available and the types of data that can be collected and analyzed by the various tools, the emphasis in this course is on case studies and projects so that students experience the interplay between the chosen goals, marketing principles, data collected, and the types of analyses on the usefulness of the results of the analysis. The features that several case studies have in common can be expected to be present in some form in the tools that students will use in their jobs. Social Media Marketing - Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal. It will include analysis of distinctions between successful strategies in social media and in other types of advertising media, as well as choices of appropriate data to…