Hospitality Marketing and Sales

Catalog description

Identification of the core principles of marketing and their impact on the hospitality industry. Organization of hospitality marketing functions. Primary focus on marketing programs and their roles in the management of successful hospitality organizations. Study of the use of hospitality services as an incentive to help meet marketing objectives. Includes the organization and marketing of transportation, hotels, restaurants, tour and ground operators, destination, and other creative services. Instructional program approval required.