Designing Political Campaigns

Catalog description

In democracies, the individuals who formulate and implement public policy frequently hold elected office. Thus, those hoping to influence public policy often must first win election. This course focuses on political campaigns in the United States. Students will learn about campaign organization and planning, including advertising, messaging, fundraising, fieldwork, and precinct analysis. Students will also examine ethical issues involved in the design and implementation of political campaign strategies. In familiarizing themselves with the campaign process by creating a campaign plan, students will learn how politicians and their surrogates position themselves to craft public policy.