Mktg Innovation & Immersion

Catalog description

This course immerses students in the evolving world of marketing by exploring innovative strategies, emerging technologies, and the essential leadership role marketing plays in today's business environment. Students will examine how marketing leaders embrace innovation concepts, like design thinking, and technology to identify new products or markets to create a competitive advantage for an organization. Throughout the course, students will explore career opportunities in areas such as brand management, product development, and customer experience. Students will learn communication skills they can use to interact more effectively within both the marketing and other functional areas within an organization.