Marketing Strategies and Project Management

Catalog description

This course provides a comprehensive examination of marketing strategies and their integration with project management principles to drive business success. Students will explore how to craft data-driven marketing strategies that align with business goals while learning the tools and techniques required for effective project management in the marketing context. Topics covered include market analysis, segmentation, positioning, resource allocation and performance measurement, all within the context of managing complex projects. Through case studies, hands-on projects, and strategic frameworks, students will gain practical experience in leading marketing projects from conception to execution, ensuring timely delivery, quality outcomes, and strategic alignment.