Design Thinking

Catalog description

An entrepreneurial creativity and innovative mindset are needed for success in the business world. This course aims at developing student understanding of design thinking as a methodology for addressing unstructured, highly complex wicked problems encountered in business, government, and the public sector. Students learn how to employ a business- design framework that includes identifying new business opportunities based on market needs, designing and testing breakthrough concepts, and developing a viable business strategy and multifunctional operating model. As such, this course enables students to work with user-centered innovation to address problems where not all knowledge is available at the outset, i.e., the problem itself is unknown.