Program and Event Management

Catalog description

This course is an introduction to program and event management. Students are introduced to strategies, tools, and techniques used by professionals to successfully plan, coordinate, manage, and evaluate programs and events. Students will learn how to align a program or event to organizational goals and leverage technology for participant engagement. Students will design their own program or event, evaluate its effectiveness toward achieving goals, and peer review one another on attention to detail, strategy, and resourcefulness in planning.