Persuasion

Catalog description

This course explores theoretical and applied approaches to the ways attitudes are formed and changed, the relationship between attitudes and behavior, and how messages transmitted personally and through the mass media are shaped to influence attitudes and behavior. Students will critically examine media theories and practices from diverse ethical, economic and political perspectives to further appreciate the relationship between media messages and society. Students will also study the rhetoric of persuasion established by Aristotle, which is foundational to our modern persuasive practices and applications in areas such as public address, politics, propaganda, advertising and public relations.