Entrepreneurship and Innovation Management

Catalog description

This course is designed to instruct students on how to formulate, plan, and implement a new venture or manage a small family business. The course is divided into three sections. First, the course studies the critical role and attributes of entrepreneurs. Second, the entrepreneurial process of creating new ventures is addressed. Topics include evaluating opportunities, writing business plans and alternative sources of financing. Third, attention is paid to managing the new venture or small family business during growth, early operations, and expansion. Specific topics include entrepreneurial financing, negotiation, time management, and succession planning.