BUSN 323

Strategic Promotion

Augustana College · UGRD · Fall 2026

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Catalog description

The process and the practice of advertising in the business communication plan. This course correlates integrated marketing communications with the overall business planning function. Practice and theory are combined in the analysis of traditional mass communication, as well as sales promotion, interactive media, direct marketing and public relations. Pre-requisite: BUSN-320 or BUSN-321

Sections

Current meeting, instructor, credit, and enrollment details

Updated 3 hours ago

01

FullSeats: 25/25 seats Last recorded: Aug 15, 2026, 5:35 PM
Class #94181Fall 2026UGRD4.0 credits
0 available25 enrolled25 capacity0 waitlist
Days & times
T/Th 12:20 PM-2:00 PM
Meeting dates
Aug 31 – Dec 11
Location
Sorensen 256
Instructor
Elgin, Erin

Section notes

Instructional method: Lecture

Details checked 3 hours agoSeats checked 3 hours ago
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