BUSN 323Strategic Promotion

Augustana College · 4.0 credits · UGRD

Catalog

The process and the practice of advertising in the business communication plan. This course correlates integrated marketing communications with the overall business planning function. Practice and theory are combined in the analysis of traditional mass communication, as well as sales promotion, interactive media, direct marketing and public relations. Pre-requisite: BUSN-320 or BUSN-321

Recent sections

Fall 2026 · 1 section

Aug 31 – Dec 11

Section	Days & time	Location	Instructor
01Class #94181	Tu Th · 12:20 – 2:00 PM	Sorensen 256	Elgin, Erin
01 notes: Instructional method: Lecture