Sport Marketing

Catalog description

Sport Marketing is designed to introduce students to the application of the principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport, and multi-sport club operations. The function of the course is to provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sport management contexts; and it is intended to provide a foundation for those students who plan to do advanced study and work in marketing, consumer behavior and related fields. Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.