MUSI 3640
Artist Management and Concert Touring
Augusta University · UGRD · Fall 2026
Catalog description
This course will present the essential components of a successful tour: finding a manager/team, defining short and long term goals, contracts and deals, alternative streams of income, and who get paid and how much. Also covered will be merchandising and promotion techniques, and the technical side of touring: stage plots, sound and lights, and how to settle up the show when the music is over. This course will provide a detailed overview of the complete touring and music merchandising process. Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.
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