Marketing Research

Catalog description

Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions. Prerequisite(s): MKTG 3700 >= C and ( MATH 1401 >= C or MATH 1401H >= C or MATH 2210 >= C) Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.