Strategic Marketing in Hospitality

Catalog description

This course examines strategic marketing concepts and practices in the hospitality industry. Students explore how hospitality organizations create, communicate, and deliver value in competitive and dynamic markets. Emphasis is placed on market analysis, positioning, brand strategy, digital marketing, and customer engagement. Prerequisite(s): MKTG 3780 >=C Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: N- Normal (A, B, C, D, F) Schedule Type (Primary): 10- Lecture Schedule Type (Additional): 57- Asynchronous Instruction Click here for the Schedule of Classes.