Services Marketing

Catalog description

The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries. Prerequisite(s): MKTG 3700 >= C Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.