Consumer Behavior and Market Insights in Hospitality

Catalog description

This course examines consumer decision-making in the hospitality industry and the use of market research to understand guest needs and preferences. Students explore psychological, cultural, and social influences on consumer behavior while developing skills in data collection, analysis, and interpretation. Prerequisite(s): MKTG 3780 >=C Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: N- Normal (A, B, C, D, F) Schedule Type (Primary): 10- Lecture Schedule Type (Additional): 57- Asynchronous Instruction Click here for the Schedule of Classes.