Introduction to Hospitality Marketing

Catalog description

This course introduces students to hospitality marketing and applies core marketing concepts to hospitality contexts. This course provides students with marketing concepts and tools, such as marketing mix, consumer behavior, STP, and marketing strategy, to help them execute hospitality businesses that meet customer needs and wants. Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: N- Normal (A, B, C, D, F) Schedule Type (Primary): 10- Lecture Schedule Type (Additional): 57- Asynchronous Instruction Click here for the Schedule of Classes.