Introduction to Digital Marketing

Catalog description

This course will examine a cross-section of digital marketing forms for today’s business landscape. Students will understand the application of Internet and related digital technologies to achieve marketing objectives. Students will learn to develop integrated digital marketing strategies and execute tactics through a digital marketing project. Prerequisite(s): MKTG 3700 >= C Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit College Restrictions: Hull College of Business Course Level Restrictions: Undergraduate Semester Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.