MKTG 3750
Event Planning and Production
Augusta University · UGRD · Fall 2026
Catalog description
This course is designed to introduce students to the principles and practices involved with planning, staging and coordinating events, a specialty area within the practice of hospitality administration, public relations or general marketing. Major concepts provide a broad understanding of events from small celebrations to large corporate events. These concepts range from creative planning to strategic and fiscal analysis, within careers ranging from corporate meeting planners to governmental or entrepreneurial opportunities. Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.
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