COMM 4330
Sports Event Communication and Media Relations
Augusta University · UGRD · Fall 2026
Catalog description
This course provides a comprehensive exploration of communication strategies and media relations in the context of sports events. Students will learn essential techniques for planning, executing, and managing communications before, during, and after sports events. The course emphasizes the integration of traditional media and social media platforms to maximize event visibility and engage with diverse audiences. Prerequisite(s): COMM 1110 Lecture Hours: 3 Lab Hours: 0 Other Hours: 0 Contact Hours: 3 Grade Mode: Normal (A, B, C, D, F) Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.
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