Public Relations and Social Media Campaigns

Catalog description

The primary tool of a public relations practitioner is advocacy – aiding clients or employers in gaining access and influence in the marketplace of ideas. Advocacy is build upon ideas and images, persuasion and information, strategy and tactics, grounded in theory and research. It employs any and all public media – print, analog, digital, visual – what ever is determined to be the best means of connecting with the target audience. In this course, students will learn the techniques PR practitioners most commonly use in their work as advocates. Instruction will be via case studies, instruction in communication campaign planning and budgeting, and hands-on projects. Prerequisite(s): (COMM2010 >= C and COMM2000 >= C and COMM3600 >= C) Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Click here for the Schedule of Classes.